After a 26-year run, DC Comics is shutting down Vertigo – home of amazing and critically acclaimed titles such as Hellblazer, iZombie, Lucifer, Preacher and The Sandman. DC Comics announced this decision as it moves to an “ages and stages” labeling philosophy that emphasizes the DC brand. Doesn’t sound at all like a decision handed down by upper management and packaged in worthless corporate buzz words by a PR team…
Vertigo was founded in 1993 as a DC outlet for more mature content – edgier stories, told for readers unafraid of nudity or profanity. Vertigo has since undergone several relaunches, the most recent being in 2018 in honor of its 25th anniversary.
Rather than having multiple imprints, DC Comics is shutting down Vertigo and will instead put in place a rating system based on age. DC Kids will be aimed at readers 8-12, while DC is for those 13 and above, and DC Black is for readers over 17 – with all current Vertigo titles absorbed into one of these three groups.
“We’re returning to a singular presentation of the DC brand that was present throughout most of our history until 1993 when we launched Vertigo to provide an outlet for edgier material. That kind of material is now mainstream across all genres, so we thought it was the right time to bring greater clarity to the DC brand and reinforce our commitment to storytelling for all of our fans in every age group. This new system will replace the age ratings we currently use on our material”, DC Publisher, Dan DiDio said.
Vertigo featured writers like Alan Moore, Neil Gaiman, Peter Milligan, Jamie Delano, and Grant Morrison – to name just a few. Their stories have also been adapted into popular and acclaimed TV shows and Holywood movies, such as V for Vendetta, Stardust and Constantine.
Vertigo founder Karren Berger said on Twitter that she is not surprised with DC Comics’ decision to shut down Vertigo.
Corporate thinking & creative risk-taking don’t mix.DC nixing Vertigo was a longtime coming. But hey, we changed the game & we had a blast doing it!Honored to have worked with so many incredibly talented creators & editors & thx to all our fab readers! #VivaVertigo #Bergerbooks— Karen Berger (@karenpberger) June 21, 2019
Stefan is a geek and wordsmith extraordinaire with an M.A. in Philosophy and a professional background in business development, marketing and media. He has a cat called Freya that doesn’t like him very much.